Blogs

Sep 16, 2026 • By amyc

Speed alone doesn’t convert real estate leads

Tracking appointments and closed deals can give real estate teams a clearer view of lead-generation results than response times or cost per lead.

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Sep 16, 2026 • By amyc

Florida housing market levels off in August

Florida home sales dipped slightly in August, but tightening inventory and rising prices point to a leveling market, Florida Realtors Chief Economist Brad O’Connor said.

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Sep 15, 2026 • By amyc

New Florida Realtors program celebrates Realtors who give back

Florida Realtors’ new I 🧡 My Hometown series will recognize members who give back to their communities. Submissions are due Oct. 30.

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Sep 15, 2026 • By amyc

Agents remain responsible for AI-generated work

AI can save time, but agents must protect customer information, question its answers and personally verify the final product, AI-expert Kevin Hawkins said during Florida Realtors Live at the Florida Realtors Convention & Trade Expo.

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Sep 15, 2026 • By amyc

Early preparation urged for UAD 3.6 transition

Uniform Appraisal Dataset 3.6, a major modernization of Fannie Mae and Freddie Mac appraisal reporting, will be here before you know it. Getting comfortable with it now will reduce the chance of transaction delays in the future. Waiting is not a strategy, says appraisal expert Michelle Czekalski Bradley.

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Sep 14, 2026 • By amyc

Calm preparation can preserve a home deal

Reading contracts closely and planning for likely problems can help agents respond confidently when negotiations become challenging.

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Sep 14, 2026 • By amyc

How to help military buyers from afar

Military buyers purchasing from afar need agents who can flag property concerns, explain VA financing and prepare early for remote closing.

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Sep 11, 2026 • By amyc

Real estate mentoring builds agent leadership

Clear expectations, candid feedback and consistent accountability can help agents take ownership of their performance and turn daily habits into results.

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Sep 11, 2026 • By amyc

Inflation rises ahead of Fed rate decision

Consumer prices rose 0.4% in August, while shelter costs increased 0.3%, keeping mortgage rates and housing affordability in focus before the Fed meets.

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Sep 11, 2026 • By amyc

Turn AI from a writing tool into a business system

At Florida Realtors’ 2026 Convention, Ifoma Pierre outlined five ways agents can use AI and automation to prospect, manage leads and create useful content.

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Sep 10, 2026 • By amyc

Mortgage rates climb to highest level in over 14 months

The 30-year fixed rate mortgage rate rose to 6.76% from 6.71% last week, while 15-year rates increased to 6.09% from 6.04%, mortgage buyer Freddie Mac said.

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Sep 10, 2026 • By amyc

Building a lasting customer pipeline with open houses

Targeted locations, meaningful conversations and personalized follow-up can turn a single showing into an ongoing prospecting strategy.